{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SHORTAGE

While many luxury brands drive direct exposure with social media sites advertising, star partnerships and fashion shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main items have not altered a lot in years; it does not have TikTok, and doesn't give celebs cost-free purses.|Herm�